Nudge : improving decisions using the architecture of choice
Thaler, Richard H., 1945-2008
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Place reservation for Nudge : improving decisions using the architecture of choiceEvery day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage.
Main title:
Nudge : improving decisions using the architecture of choice / Richard H. Thaler and Cass R. Sunstein.
Imprint:
New Haven, Conn. ; London : Yale University Press, 2008.
Collation:
224 p. ; 24 cm.
Notes:
Includes bibliographical references and index.
ISBN:
9780300122237 (hbk)0300122233 (hbk)
Dewey class:
330'.019153
Language:
English
Subject:
BRN:
418640
Find it!
Total copies: 1
Available: 1
Place reservation for Nudge : improving decisions using the architecture of choice