Social Media Marketing in the Self-Media Era : A Self-Experiment on Tiktok

Aytan, Giovanni

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Summary

I don't get the hype either" was Charli D'Amelio's bio on TikTok. She couldn't understand her own success on TikTok, as she saw herself as a normal US American teenage girl. Now Charli is the biggest influencer on TikTok with over 100 million followers. This research focuses on social media marketing on TikTok. The topic is crucial for future marketing approaches because TikTok offers new and efficient marketing tools and a growing audience.