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R.E.D. marketing : the three ingredients of leading brands

Creed, Greg2021
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Create breakthrough marketing campaigns that achieve staggering consumer response rates by harnessing the power of R.E.D. Marketing - a transparent and flexible methodology from the CEO and CMO of marketing powerhouse Yum! Brands (Taco Bell, KFC, Pizza Hut) with a genuine track record of success.
Main title:
R.E.D. marketing : the three ingredients of leading brands / Greg Creed, Ken Muench.
Author:
Creed, Greg, authorMuench, Ken, author
Imprint:
Nashville : HarperCollins Leadership, 2021.
Collation:
288 pages
Audience:
Specialized.
ISBN:
9781400223299 (hbk)
Dewey class:
658.8
LC class:
HF5415
Language:
English
Subject:
MarketingBusiness and ManagementKaren Yates CollectionBusiness and Management
BRN:
2918199
Bookmark link:
https://eastlothian.spydus.co.uk/cgi-bin/spydus.exe/ENQ/WPAC/BIBENQ?SETLVL=&BRN=2918199

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Total copies: 1

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